What is streetwear?

Streetwear is a style of fashion that originated from youth subcultures in urban areas, particularly in the United States and Japan, during the 1980s and 1990s. It is characterised by a casual, comfortable, and functional aesthetic that draws inspiration from skateboarding, hip-hop, punk, and other subcultures.

Streetwear clothing typically includes T-shirts, hoodies, sweatshirts, sneakers, and caps, often featuring bold graphics, logos, and slogans. The style is known for its emphasis on comfort, practicality, and individuality, and has been embraced by a wide range of people, from skateboarders and graffiti artists to musicians and fashion enthusiasts.

Today, streetwear has become a global phenomenon, with many popular brands and designers creating their own interpretations of the style. It has also influenced mainstream fashion, with many high-end designers incorporating streetwear elements into their collections.

What is the origin of streetwear?

Streetwear originated from youth subcultures in urban areas of the United States during the 1980s and 1990s. It was a response to the increasing commercialisation of fashion and the desire for a more authentic, individualistic style.

The origins of streetwear can be traced back to skateboarding and surf culture, which developed in Southern California in the 1960s and 1970s. Skateboarders and surfers began to create their own clothing, often using T-shirts, hoodies, and other comfortable, practical garments.

In the 1980s, hip-hop music and culture also played a significant role in the development of streetwear. Rappers and their fans began to adopt the style, often wearing oversized clothing, baggy pants, and sneakers. Designers such as Tommy Hilfiger and Ralph Lauren also began to incorporate elements of hip-hop style into their collections, further popularising the look.

During the 1990s, Japanese streetwear brands such as A Bathing Ape and Comme des Garçons began to gain popularity in the United States and around the world. These brands offered unique, highly sought-after designs and collaborations, and helped to solidify streetwear as a global phenomenon.

Today, streetwear continues to evolve and influence mainstream fashion, with many high-end designers incorporating streetwear elements into their collections, and with new streetwear brands emerging all the time.