TOAST and Reworked Wear

TOAST began with loungewear and nightwear, designed in a farmhouse in Wales. Originally founded by James and Jessica Seaton in 1997, the collections reflected a sense of ease and a slower, more thoughtful way of life. Today, led by Suzie de Rohan Willner, TOAST creates and curates simple, functional, beautiful clothing, homeware and editorial.

TOAST has shops throughout the UK and can be found in concept stores across the US and Europe. With studios in both London and Swansea, TOAST continues to design and develop all collections in-house and is proud to be one of the few fashion brands with its own full pattern room - lined with calico toiles and full of pins, papers, chalks and spools of thread, it is a true place of making.

Craft

At the heart of TOAST is our commitment to supporting and sustaining traditional textile techniques and craftsmanship. We collaborate with artisans from around the world to create original fabrics and handmade pieces, whether it be shoe making in Northamptonshire, ikat weaving and block printing in India or indigo-dyeing in Japan. We celebrate and value the skilled work of these artisans and it is our privilege to play a role in the continuation of these age-old techniques.

For over 20 years, TOAST has been collaborating with craftspeople and artisans from around the world to create beautiful, original fabrics and homewares.

Their designers spend much of the year travelling between India, Italy, Scotland and Japan.

Seeking our new craftsmen and working closely with their existing makers to create the most intricate woven cloths, tweeds, checks and embroideries - to name but a few.

Great dedication, attention to detail and skill goes into each collection. Here they tell the stories behind their craft.