BMW Central Building

The BMW Central Building captures what it holds within, a building that holds cars and creates movement, speed and power. This is seen from the outside through the sharp directional movement of the building and it’s harsh angles to represent speed and power.

The BMW Central Building Located in Leipzig, Germany was the winning design submitted for competition by Pritzker Prize winning architect, Zaha Hadid. The central building is the nerve center for BMW's new $1.55 billion complex built to manufacture the BMW 3 Series.

The Central Building for BMW constituted a radical reinterpretation of the traditional office – transforming the building and the functions it contains into a more dynamic, engaging ‘nerve-centre’ or ‘communication knot’ – funneling all movement around the manufacturing complex through a space that transcends conventional white collar/blue collar spatial divisions.