Sustainable Fashion

Todays economies are primarily based on a linear model. Resources are extracted from the planet, turned into products and then thrown away when no longer required. There may be some reuse and recycling on the way but ultimately it is still “take-make-waste”.

In contrast to this, a more sustainable approach is, more circular - keeping resources, once extracted, in circulation for as long as possible through products that are used and reused and can be easily recycled into raw materials to use in production without the need to extract new resources.

Circular Fashion Ecosystem

Community - Secondhand, rental, swap, borrow, new business models.

Supply Chain - Natural, circular, renewable end-of-use.

Brand - Clothes are designed in a way to last to be reused, recycled, up-cycled.